Our Team

Amy Howarth

Amy brings both professional expertise and personal insight to her role at The Evewell. As someone who has navigated her own fertility journey, she understands first hand how overwhelming this time can feel. She is committed to helping make the experience clearer, calmer and more supportive for every patient.

Joining The Evewell with years of experience in marketing across healthcare and wellbeing, Amy leads our approach to communicating with patients at every stage of their fertility pathway. From the information shared before a first consultation to the way we guide patients through treatment, Amy ensures that everything we create feels trustworthy, empathetic and genuinely helpful.

Working closely with the clinical team, patient services and leadership, Amy focuses on turning complex clinical information into clear guidance that feels approachable. Her lived experience means she instinctively understands what patients want to know, when they need reassurance and how important it is to feel seen rather than spoken at.

Amy is passionate about reducing the emotional load that comes with fertility treatment by making information easier to understand, conversations more compassionate and support more accessible. She believes that communication plays a vital role in the patient experience and works to ensure our tone, content and channels reflect the care patients receive in clinic.

“As someone who has sat on the other side of the table, I know how much it means to feel understood and supported. My role is to ensure every patient feels informed, reassured, and supported throughout their journey with us. It is a privilege to help shape information that can make such a difference during one of the most vulnerable times in someone’s life.”

Amy runs our Instagram, where you can get clear, honest and empathetic guidance on navigating fertility.